Zythum - a Latin word derived from the Greek ‘zŷthos’ - was a malt beer made in Ancient Egypt. And now in Hyderabad.
For Zythum’s branding, we generously borrowed inspiration from Egypt to create an identity that straddles the ancient and the modern world. The logo’s symbol is a play on the Egyptian hound. Modelled on the lines of hieroglyphs, the hand drawn symbol has been designed to be completely independent of the logo when required.