It was May 2020, and the pandemic was raging. Everything from detergent to fruit would be delivered
to our doorstep in brown paper cartons. Hamleys came to us with a simple brief. Parents were ordering toys home, and Hamleys was adding to the fast-growing carton-waste problem. They wanted us to create a line of cartons that could be repurposed. Cartons that were as interactive and imaginative as the toys that went into them.